As the commencement of the 2014 Football and Netball seasons approaches, the Southern Football League today announced a number of new official partnerships for the forthcoming year.

After five seasons implementing security for the SFL Finals series, highly reputable security provision company, SAS Security, will come on board as the SFL Finals Series Naming Rights Partner and exclusive security partner for the next three years.

SFL CEO, David Cannizzo, said the SFL is delighted to bring the 2014 SFL SAS Security Finals Series to SFL member clubs and fans. The two organisations share a very similar focus on quality and service which he is confident will lead to a positive and long-standing association.

“We are extremely excited about our partnership with SAS Security. Over the last five years we have built a wonderful working relationship together and we now look forward to nurturing a mutually beneficial commercial partnership,” he said.

In addition to SAS Security, the SFL would also like to welcome the following 2014 partners:

Footwear Partner

Active Feet

Health and Medical Partner

Premium Health

Ground Marking and Paint Partner


Entertainment and Venue Partner

Bentleigh Club

Bentleigh RSL

“Community partnerships form an essential part of our delivery.  We are pleased to offer our partners direct access to a highly targeted market and we share a common goal in achieving positive and tangible benefits for all stakeholders,” Mr Cannizzo said.

The SFL would also like to acknowledge its existing partners and look forward to continuing to build on solid foundations into the future.

“Overall, the SFL are delighted to have so many new partners on board in 2014 and through some well executed marketing we are confident of evolving these partnerships into strong community relationships”.

League Partners