Club Development Lead Position Description: SFNL
Purpose – why these roles are important
The AFL Victoria Club Development Leads will work collaboratively with
allocated AFL Victoria affiliated competitions to help make it easier for
local football clubs to have self-sustainable quality practices in place
that lead to consistent quality experiences for all people connected to
local football.
1. Provide widespread leadership & guidance to clubs / leagues
including, but not limited to:
Club culture, planning, strategy and governance
Volunteer recruitment, retention and recognition initiatives
Finances: Grants / fundraising opportunities, financial management
Quality safeguarding children practices
Strategies to reduce the likelihood and impact of incidents, vilification, discrimination,
conflicts
Enhanced inclusivity – including recruitment & retention of more Women & Girls as well as
engaging diverse groups within the local community
Education and resources available to assist clubs – including physical resources and on-line
systems such as play.afl/clubhelp, PlayHQ, ASC Game Plan etc.
Other quality environment initiatives introduced by the League, AFL and/or AFL Victoria e.g.
Themed “Rounds” and focus areas such as - Mental Health, Critical Incidents, Crisis
Management, Good Sports, TAC, Responsible Gambling, Anti-Violence
Coach Accreditation / Education
Growth of Club Umpire numbers
2. Targeted pro-active time / support for the most “in-need” clubs addressing
one or more of the above elements - including face to face meetings with Club
Committees. Priority clubs to be determined by League CEO(s) in collaboration
with AFL Victoria.
3. Regular collaboration with AFL Victoria and other Club Development Leads
to share best practice and seek continuous improvement.
KPIs will be set by League CEOs in collaboration with AFL Victoria
Success will be realised through:
1. Targeted improvements realised by “in-need” clubs
2. Feedback from clubs and league CEOs regarding the quality of assistance provided by
the CDL
3. Meeting agreed communication & engagement targets – e.g. newsletter circulation,
media / social media, club visits / contact etc.
4. Regular reports to AFL Victoria and Leagues regarding CDL activity and insights to
further support local clubs
